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💡 Pro-Tip: Purchasing decisions are not based on budget but on emotion. You don't have to go full Sarah McLachlan SPCA commercial, but tugging on heartstrings, making people laugh, or recognizing themselves in your brand moves the proverbial needle. 
 
I may not be an executive coach, occupational therapist, cybersecurity expert, or family service specialist, among various other traditional roles, but in the realm of online work, I step into these diverse personas. My approach involves immersion into my clients' businesses, cultivating a thorough understanding of their objectives and personalities. This ensures that web content, marketing campaigns, and the voice I craft are not a reflection of my own or the latest and greatest AI but are 100% tailored to resonate with my client's unique goals and identities.

Now, a brief intermission for a commercial break showcasing the projects I’ve brought to life. Click the included links for web copywriting highlights showcasing my style and versatility.
The not-so-secret sauce at MoxieMo is that every project contains three aspects:
• Authenticity
• Humor
• Information, facts, or education

The percentage of which depends on your personality, brand, and culture. Whether I'm working as a team of one with a small business owner or collaborating with a large cross-functional team of stakeholders, it's critical to meet the moment with messaging and priorities that align with the overall project goal. My specialty is content development, project management, and digital/event marketing campaigns that reflect the passion of your highest achievers and most dedicated fans. 
Okay, sometimes, it is all about the money.  However, brand loyalty and cult-like following come from finding ways to make purchasing decisions feel good through the science of storytelling and connection. Master that, and they'll keep coming back for more. 

MoxieMo Services:

 

• Digital Marketing, including strategy, writing, contract negotiation with vendors (if applicable), and execution

• Content Development and Content Curation for events, programs, projects, and new product launches

• Email campaigns, including click-worthy subject lines, headers, body copy, and effective CTAs 

• Writer of all things: web copywriting, ad copy,  blogs, ghostwriting (manuscripts), speechwriting, video scripts, marketing materials, RFP responses, sales presentations, and more

• Event copywriting and copyediting, including but not limited to speaker bios, session titles, and abstracts; review decks ensuring to meet brand + legal guidelines; changing passive to active voice; and making recommendations for dynamic presentations

• Social Media - FB, IG, TikTok, YouTube, Snapchat, Twitter, daily posts, strategy, editorial calendars, agendas and project management. You're too busy to post. I'll do it for you

• Be honest: you're not quite sure how Search Engine Optimization (SEO) works, which can seem daunting. I have extensive experience in maximizing SEO and wrestling the Google Gods to get the most out of your digital marketing budget

• Canva Essentials Certified

• Don't see what you need? Hey, Melissa, do you?

Below are a few of my current and past clients describing the services provided. 

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